GENERATION P

In (post-)communist Moscow in the 1990s Babylen, a cynical poet, becomes part of this new universe after accidentally finding a job as a copywriter in an ad agency and embarking on a fast-rising career in the PR sector. However, his fondness for hallucinogenic drugs means he is soon unable to distinguish the media world from reality, and he falls into the clutches of a cult community determined not to stop at creating blocks of TV commercials. Based on Victor Pelevin’s bestselling novel of the same name, GENERATION P is a satirical tour-de-force, an enigmatic farce and celluloid joke about a world brought to its knees by a culture of relentless consumerism.